Thursday, 5 February 2015
Identify Global Challenges and Explore Solutions to Build Your Leadership Brand to Grow as a Global Leader – Professor M.S.Rao
"Even individuals need to develop a brand for themselves .... Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field." - Accelepoint Webzine
When you want to make a difference to the world you must identify the unique global challenges and explore innovative solutions to resolve them. When you want to build your leadership brand globally, you must adopt unconventional tools and techniques. When you want to grow as a global leader to leave an everlasting impact, you must be passionate about people and explore your external global environment constantly. Here is a blueprint to build your leadership brand, and to grow as a global leader to make a difference to the world:
Explore unconventionally to find out the global challenges in your area of interest. Do extensive research about the challenges and shortlist one major challenge which is more problematic, and in which you are most passionate to address. Find out the causes, effects and remedies for the specific global challenge. Utilize your experience to explore viable and feasible solutions to address the challenge. Think about the pros and cons and create a blueprint to resolve the challenge. Share your solutions with your operational, personal and strategic networks. Herminia Ibarra outlines in her book, Act Like a Leader, Think Like a Leader that the operational network helps you manage your current internal responsibilities, the personal network boosts your personal development, and strategic network focuses on new business directions and the stakeholders you must get on board to pursue these directions. Take feedback from all these three networks to improve your blueprint to proceed further.
Approach various associations and share your blueprint to address the global challenge. There will be heated dialogue, debate, discussion, and dissent which will provoke you to improve your blueprint further. Make use of social media which is cost-effective to reach out to the world instantly. For instance, TED talk helps you to a great extent to share your unique ideas and insights. Over a period of time, you will be noticed by others and build your leadership brand globally. As success breeds success, more and more people and organizations approach you to share your ideas and insights. It widens your leadership brand and ensures longevity of your leadership brand. If you look at Sheryl Sandberg, Chief Operating Officer of Facebook, she grew globally in this way. She was a keen observer of her environment. She identified that there are less number of women leaders globally especially at the C-level. She delivered a TED talk which became an instant hit with lots of hits. It elevated her image globally and finally, she entered in Thinkers 50 as one of the management thinkers. Her award-winning book Lean In also sold globally because of her leadership brand. Hence, observe your external environment, look for challenges that fascinate you, find out viable and feasible solutions, and bring them to the right global platforms including social media to build your leadership brand to grow as a global leader to make a difference to the world.
"If you can, be first. If you can't be first, create a new category in which you can be first." - Al Ries & Jack Trout, The 22 Immutable Laws of Marketing
Act Like a Leader, Think Like a Leader by Herminia Ibarra (Harvard Business Review Press, February 10, 2015)
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Professor M.S.Rao, India
Founder of MSR Leadership Consultants India
Listed in Marquis Who's Who in the World in 2013
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