- Vision must spell out a clear and compelling picture so that there is a strong reason to pursue and persevere. It must be audacious and SMART where SMART is the acronym for specific, measurable, attainable, realistic and time bound.
- It should be simple and straight, and challenging and inspiring.
- It must convey company’s value system, culture, ethics and etiquette. It should never be a mere rhetoric but must be realistic.
- It must be challenging enough to enable the people to put in their energies and efforts aggressively.
- It must neither be too short nor too big. It must convey the ideals and ideas of the organization for which it stands and aspires to achieve.
Author’s Vision 2030: http://professormsraovision2030.blogspot.in